Estimate agency tasks, printing costs or advertising materials. However, companies see this as a diffuse field that is difficult to quantify. This is mainly due to the creative aspect, which makes it difficult to precisely quantify the needs and expenses. The largest budget items in marketing include media, print and event or trade fair services.

Common levers with printers and similar service providers are renegotiations and pitches. Commissioning a media agency with the creative tasks is particularly worthwhile from the point of view of the better negotiating position vis-à-vis the media and printers. You can gain advantages in ad placement and promotional material production.

However, agencies must disclose if and how these discounts and benefits are passed on to the company. Depending on the company, it may therefore be better in many cases to break down the individual services of such an agency and outsource them to freelancers yourself (disadvantage of greater administrative and management effort).

Enormous economies of scale can be achieved by bundling the volume of services and iB specification and standardization. When selecting a supplier, care should also be taken to ensure that the provider is regional, because controls and print approvals can be implemented more quickly and easily in this way (ATTENTION: screen versus print release).

• Choose marketing agencies as market power
• Display product requirements in the procurement group tree and, if necessary, assign individual services to freelancers
• Compare prices and references
• Choose service providers with a current, timely portfolio of services
• Standardization of the product range for printed matter
• Buying platform for printed matter
• Ensure regionality of printed matter suppliers
• Establish a pool of providers for marketing services company-wide
• Negotiate raw material prices directly with the manufacturer and pass them on to processing service providers (e.g. paper)