We see innovation as the key to escaping the limited growth of a saturated, sideways market and to operating successfully. Together we are setting the course for the next decade in your company and developing sustainable solutions that will last for years.
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We understand a product innovation as an innovation, i.e. a (re)innovation (Latin innovatio). The innovation does not necessarily have to produce a completely new product, but can consist in the modification of an existing one or even fail completely. In his 1964 theory of economic development, Joseph Schumpeter distinguished between “inventions” (technical inventions of a completely new product), “innovations” (implementation of an invention by a “dynamic entrepreneur”) and imitations (imitation of an innovation by competitors).
Service innovation is the development of a new service. Service development is on the same level as product innovation in the innovation process, but is characterized by a number of special features. These result primarily from the immateriality of services in the course of the value-added process (potential dimension) and from the integration of external factors, in particular the cooperation of the customer in their provision (process dimension).
Process innovations improve the efficiency of the company and thus serve to increase productivity.
Application innovations often concern the process and structural organization. These are often (radical or incremental) innovations in the application of products and/or product groups.
Marketing is often far from innovation. As a practical example of this, the Marketing department considers creative ideas to be innovative achievements. We see marketing innovation as a separate task. Marketing innovation is often lacking in companies in the following areas, for example:
A business model innovation is a conscious change to an existing business model or the creation of a new business model that satisfies customer needs better than existing business models.
Nyour Our claim in our consulting products is always the intelligent combination of innovation with ecology and economy with minimized costs and maximum automation. In our work, we sustainably improve existing products in terms of form, applicability, combinability, modularity and/or manufacturability, or look for new products and/or application/sales opportunities.
Determine and validate yours with us innovation potential. We develop revolutionary solutions across industries that you can use well for your business. In an era in which innovation has to be rethought, we implement projects from the first planning concept to the market-ready product/service. The focus is always on cost or sales potential. Become a successful innovator with us!
PREPARATION AND ANALYSIS: TIME CONSUMPTION
A business model innovation is a conscious change to an existing business model or the creation of a new business model that satisfies customer needs better than existing business models.
Review and identification of the innovation areas and forecast of the cost potential
Cost or sales potential in EUR thousand pa per area including probability of implementation in %
Benchmarks per topic
Pain points including concrete recommendations for action and starting points
Our typical target groups for our services in the "outsourcing":
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